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SUIKA Studios

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With Salomon's recent branch launch in the Australia & New Zealand, we partnered with the team to produce a project that captured their brand in the context of Melbourne/Naarm, Australia. The objective was to showcase the harmonious connection between the shoes and the arts, which runs through the veins of the community - "Find your rhythm". 

To elevate Urban Climb's brand image and launch their new state-of-the-art climbing facility in Blackburn, we crafted a series of campaign videos that would capture this vision and spectacle. 

: An athlete profile on Oceana Mackenzie, one of Australia's highest performing climbers and an integral part of the Urban Climb community. This production aimed to highlight the athlete's story and journey - combining key moments from interview audio with quality visuals. 

: A tribute to the community of Urban Climb, the driving force behind its success and growth. The vision of this video was to capture the essence of the UC brand - the fun and joy of climbing amongst other like-minded individuals within this inspiring facility. 

ATHLETE PROFILE

UC BLACKBURN AD

In addition to the full length outputs, we plated up a series of social cuts for the Urban Climb team to use for paid advertising. The idea was to condense the brand image into a short, punchy, easily digestible series of clips. 

Urban Climb

The heart and soul of Melbourne's creative spirit align beautifully with Salomon's philosophy - it's all about rhythm. The rhythm of the city, the rhythm of art, and most significantly, the rhythm of motion that Salomon's shoes empower. This project was a celebration of that synchronicity.

PROJECT
DETAILS

The heart and soul of Melbourne's creative spirit align beautifully with Salomon's philosophy - it's all about rhythm. The rhythm of the city, the rhythm of art, and most significantly, the rhythm of motion that Salomon's shoes empower. This project was a celebration of that synchronicity.

Next Project

Urban Climb

PROJECTDETAILS

The heart and soul of Melbourne's creative spirit align beautifully with Salomon's philosophy - it's all about rhythm. The rhythm of the city, the rhythm of art, and most significantly, the rhythm of motion that Salomon's shoes empower. This project was a celebration of that synchronicity.

Next Project

Urban Climb

PROJECT
DETAILS