ABOUT
PROJECT
DETAILS
To elevate Urban Climb's brand image and launch their new state-of-the-art climbing facility in Blackburn, we crafted a series of campaign videos that would capture this vision and spectacle.
CAMPAIGN 1: An athlete profile on Oceana Mackenzie, one of Australia's highest performing climbers and an integral part of the Urban Climb community. This production aimed to highlight the athlete's story and journey - combining key moments from interview audio with quality visuals.
CAMPAIGN 2: A tribute to the community of Urban Climb, the driving force behind its success and growth. The vision of this video was to capture the essence of the UC brand - the fun and joy of climbing amongst other like-minded individuals within this inspiring facility.
ClientUrban Climb
Services Creative Direction & Production
OutputsAd Campaign & Athlete Documentary
ATHLETE PROFILE
UC BLACKBURN AD
In addition to the full length outputs, we plated up a series of social cuts for the Urban Climb team to use for paid advertising. The idea was to condense the brand image into a short, punchy, easily digestible series of clips.
