We acknowledge and pay our respects to the traditional custodians and guardians of the lands where we live, learn and work - the Gadigal people of Eora Nation, and all First Nations people of so-called Australia.

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DP: Don Buppapirak
Producer: Michaela Le
Production Company: SUIKA Studios

Talent & Choreography: Maybelle Lin & TOSHIO

1st AC: James Campbell, Samuel Connelly
2nd AC: Benjamin Gooch
Steadi: Max McLachlan
Gaffer: Remi Durrenberger
Best / Board Op: Blake Hull-Moody
Robot: D2 Motion
Robot Operator: Daniel Miller
Grip: Josh Calder

Runners: Ian Kyster, Minh Nguyen, Georgia Brogan, Karina Zheng, George Storer
Art Runner: Octavia Spartels
Writing (VO): Maybelle Lin
VO: Ryan Oka
Translator: Yumisa Adams
Composition (Prelude): Patrick Liney
BTS: Vincent Tran
Colourist: Marcus Friedlander

Extras: Glenn Hui, Jungshin Kim, Yong Son, William Cho, Minh Nguyen, Sang-gi Kim, Anton Lui
Special Thanks: The Front, Olivia Domazet

We were tasked with capturing the "Arc'types" Campaign: a celebration of Arc’teryx’s cult-classic products that have stood the test of time. This was to launch the Arc'teryx brand into the AUS/NZ market. SUIKA oversaw end to end production from creative direction to post-production. 

Imagery was utilised in a range of ways - paid advertising (Instagram, Meta), store displays and on the main client channels. 

How do you launch one of the world's most renowned outdoor brands into the AU/NZ landscape? Throw the talent right into our bushy wilderness.

We captured both Arc'teryx staples: The Beta AR & Atom LT.

The result was a visual narrative that not only showcased the products but also told a compelling story of exploration and resilience, resonating with both loyal and new audiences alike.

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